About Us

Hey friends! Thank you for visiting, and supporting our small business. I'm Nicole and I'm dedicated to helping you seize the day in style. I founded Willow & Lilly to create the perfect blend of fashion and inspiration. Our designs personify this spirit so you can 'be you' at your very best. 

I'm a Mama of three boys, two of my own and a bonus kid. I use to work full time until my second arrived. I fell completely in love with being home during maternity leave, and decided I needed to find something I could do from home. It took some time to perfect exactly what I wanted to do, but knew it would be apparel for mothers showing them they are never alone in the chaotic world of motherhood. Late 2022 Willow & Lilly was established.

Behind the scenes, my husband is my biggest supporter and never hesitates to help get orders together and give me advice no matter how many questions I ask. lol